HUMAN IMPACT
(2026)
A motion design project developed for MEET Digital Culture Center and Politecnico di Milano for the 2026 Winter Olympics. By portraying the sport of sledge hockey, the video highlights human resilience, determination, and the deep impact of adaptive sports. The visual concept utilizes distinct colors and variable styles to represent each athlete's individual contribution, blending them into a cohesive narrative to show that individual effort only finds true meaning within the synergy of a team. The video was shown in high visibility locations, such as Metro lines in Milan and ledwalls in Bergamo and Brescia.
Key learnings
Generative AI curation & video post-production;
Inclusive storytelling for accessible sports communication;
Client management, feedback iteration & final delivery;
Additional credits
Diletta B. Canè, Valentina Giupponi